I have become increasingly frustrated by the fact that many of the publications I used to like are turning into churnicle factories, creating platforms for anybody and everybody to post whatever drivel they want to publish under their brand. The trend to publish without much oversight was started by the Huffington Post, which had figured out that more stuff you churn – especially with bylines of self important people – the more chances you had to build traffic. Free content, free traffic and advertising dollars — HuffPo won big with this strategy. Next came Forbes, that decided it was going to do the same, but with some pretensions.
As an avid reader, I am often amazed how much of our written materials are about the past (or the near past) and the future (and the near future) but never about the present. Is present too boring? Or is too real? Or is it too incomplete to merit a careful and long deliberation.
Let me introduce you to Chris Young, a rare combination of inventor, entrepreneur and chef. He is the co-author of Modernist Cuisine: The Art and Science of Cookingand the co-founder of ChefSteps, a Seattle-based company that invents appliances and develops cooking methodologies befitting the postindustrial society. ChefSteps recently introduced Joule, a small and easy-to-use sous vide tool, the first of many of the products planned by Young and his team of over 50 chefs, scientists, photographers, writers and engineers.
Check out this new newsletter called Lean Luxe, which bills itself as “The Economist meets Quartz” and showscases upstart brands. Paul Mumford explains why he started the newsletter in welcome message. It is worth a look if you are interested in fashion and emergent luxury goods.
Jude Fulton is the co-founder of MakeTrays.com, a new way of creating mood boards, especially for those who are interested in interior design, or shopping for furniture for their homes. She has big plans for her San Francisco-based company, so stay tuned. I first met her through my friends at Front Cafe, who forwarded me her amazing photos for a feature I was working on at the time.