Stop the 2.0 Madness
Is it me, or are you suffering from the 2.0 fatigue. Everything is 2.0…. no it is not …. what it is complete and absolute lack of imagination. 2.0 is devoid of even a pretension of creativity or thought. So stop it please…. find a new buzz word.
Find your own “progressive term” and not follow the herd. I don’t know what 1.0 is so I don’t know what 2.0 is, and don’t care what Dell 2.0 is: Dell, only with twice the explosive power? Voice 2.0? How about just clear voice? My good buddy, Pip Coburn who was living it up in Monaco at some digital media boondoggle, writes:
This week I had to hear about “Security 2.0″. Here is Symantec’s CEO John Thompson’s definition as relayed by our friends at Computergram: “Security 2.0 is not about a new service or one killer app. It is about mitigating risks in order to seize the opportunity we have…” Almost as clear as what a service oriented architecture is, huh?
October 23rd, 2006 at 10:42 am ★ reply
om – You are so right. It is so tiresome but the press is the partly to blame for this ridiculous proliferation of everything 2.0. The only place in my life which is not 2.0 is my kids and come to think about it if they would be more open to sharing it would not be so bad.
October 23rd, 2006 at 5:57 pm ★ reply
cyber(everything) – expired
MixedCase – expired
(everything) EXTREME – expired
i(everything) – expired
(everything) 2.0 – expired
Careful what you wish for, it might be worse – everything that gets noticed MUST be done to death.
October 23rd, 2006 at 7:17 pm ★ reply
Small anecdote – don’t know if you’ve heard, but Fernando Alonso and Renault clinched their second consecutive Formula One championship this week end. Now I saw a few press people/bloggers calling this… Alonso 2.0
It’s a trend, not much you can’t do about it.
October 23rd, 2006 at 10:07 pm ★ reply
Om, probably you should TM all the rest of the 2.0 ‘s like OReilly did with web2.0…and then send a C&D letter to all the other 2.0′s
Pranav.
October 23rd, 2006 at 10:19 pm ★ reply
And you can mock all the “2.0″ family and make a point by starting gigaom20.com
October 24th, 2006 at 1:28 am ★ reply
That is a good idea. I can start Om20.com
thanks … for the suggestion.
October 24th, 2006 at 3:36 am ★ reply
Om,
For all you know, om20.com is already taken
…unless,of course you own it (couldnt verify from registrar info)
Pranav.
October 24th, 2006 at 3:43 am ★ reply
that is right… i actually own the domain name .. he he
October 24th, 2006 at 1:12 pm ★ reply
[...] Om can’t take any more 2.0 talk. Can’t blame him. [...]
October 25th, 2006 at 10:22 am ★ reply
The #.# number naming campaign needs to be blamed on Esther Dyson and her Release 2.0 newsletter (now part of CNET). I saw a demo of a forthcoming redesign of a major financial/business portal and sure enough, it was “2.0″
Just say no to 2.0 and start moving to a random number. Me? I have decided, beginning today, that I am Churbuck 3.14159265358979
November 13th, 2006 at 9:01 pm ★ reply
[...] Como supongo que ya habréis observado, últimamente todo es 2.0: así se habla de web 2.0, de Office 2.0, de marketing 2.0 e incluso de seguridad 2.0, así que a nadie le sorprenderá que se empiece a hablar de Telco 2.0. De hecho, si como le ha sucedido a Korea Telecom, pensáis que sería buena idea lanzar una iniciativa que se llame Telco 2.0, os encontraréis con que el nombre ya ha sido registrado y que ya existe una iniciativa que se llamada Telco 2.0™ (por supuesto, siendo 2.0 tiene blog ) que hace unas semanas celebró su primera conferencia en Londres. (En Euro Telcoblog podéis encontrar resúmenes de lo acaecido en las distintas sesiones del primer día y segundo día). [...]