John Gruber of Daring Fireball points out that lowest common denominator is such an easy addiction.
“What’s so great, so amazing, about this racket is that it doesn’t have to be that way. You can obsess over your work, build an audience based on deep mutual respect, and eventually opportunities to earn money from it will present themselves. I don’t know how it works, I only know that it does.”
It just is harder, and we live in a society which is constantly looking for easy-ways out!