Former Apple Retail Chief Ron Johnson on why Apple Stores Work

People come to the Apple Store for the experience — and they’re willing to pay a premium for that. There are lots of components to that experience, but maybe the most important — and this is something that can translate to any retailer — is that the staff isn’t focused on selling stuff, it’s focused on building relationships and trying to make people’s lives better. (via HBR)

[jetpack_subscription_form title="Get email updates" subscribe_button="" subscribers_total="false"]