The MicroBrands

Dan Frommer is one of my favorite independent bloggers and every so often he writes about creators, which is wonderful, because these are stories worth sharing and writing. When I was reading his post about Susan Kare (sorry Dan, I have been busy hanging out in New York), I realized that just as Dan likes to find these cool creators, I absolutely love discovering brands.

Whether it is soaps or shoes or socks, for me brands that offer “good” and “high quality” products are as delightful as say writing about the next Instagram. The passion that tech startups have is also shared by people making other products. So, taking a cue from Dan, I going to write about “micro-brands.” It is unlikely I will do it very often — don’t have enough time in the day, but when I find something worth noting, I will bring to your attention.

I will work on first of those later today ;-)


  1. Saul Klein (@cape) says:

    April 17th, 2012 at 1:06 am Reply

    you should definitely talk to the guys @abesmarket – they are scouring the planet finding the best of the best microbrands in the natural category – already 2x the SKUs of whole foods

  2. Surj Patel (@surj) says:

    April 16th, 2012 at 5:39 pm Reply

    Om, come and visit an incubator for Microbrands. It’s called Portland, Oregon. :-) Coffee, clothing, culture, technology. The lot. It’s just getting the word out of here that is the bloody problem. Why don’t you come up and meet some of these creators? @turoczy will show you around

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