Why the digital Economist is killing it
The Economist’s CMR reveals that its digital edition averaged about 48,000 in sales for March—about 6 percent of total circulation, putting it at the high end of magazines. There were 255,000 readers. At $105 for an annual subscription, the digital edition commands a premium as the print does.
Paul Rossi, managing director and evp, Americas, for The Economist said that 70 percent of The Economist’s digital subscribers are not former print subscribers and that 20 percent of The Economist’s single copy sales are of back issues—evidence that digital platforms are expanding rather than cannibalizing the reader base.
Figures are for North America only. They refer to editions sold on the iPad, iPhone, Android and Kindle. They exclude The Economist’s replica editions that are sold on the Kindle Fire and Nook Color and Zinio subscriptions.
via AdWeek
The Economist is yet another testimonial to the fact that people pay for great things. It is proof, that people will pay a premium for brilliance. We see it with Apple every three months. Sure, not everyone can be the Economist, but one can strive to be like them.
May 3rd, 2012 at 11:58 am ★ ↓
I subscribed to the print mag and stumbled into the digital version. Now I have it on all my mobile devices (almost a necessity with how dense it is, content wise). The crazy thing I only recently learned about was the audio version of EVERY article for the paid version. I’d need to ride in my car 10 hours a week to listen to all the content. It’s brilliant and I’ll likely be a subscriber for a long time.
May 3rd, 2012 at 10:49 am ★ ↓
‘People pay for great things’ – a great quote. Sometimes people need to try a number of things that aren’t ‘great’ before realizing it’s worth paying for ‘great’. My mom always said ‘the cheapest things are sometimes the most expensive’……