Big Data, Tiny Insights

“Big Data needs its unit of human computational threshold so it appeals to the billions that can benefit from it. Me? I’m waiting for Big Data to become Tiny Insights. Tangible bites of intelligence that help me make better decisions and improve outcomes. Make no mistake: Tiny Insights doesn’t mean tiny value. Tiny insights inform massive decisions for business or important decisions for individuals.” — Sameer Patel


  1. mikojava says:

    May 9th, 2012 at 10:04 am Reply

    I agree, the “Biggest Data” in your life could be a single one or a zero. Am I pregnant? Do I have cancer? Did I get the Job? Did I get the term sheet? Did I win the account? Did she say yes?

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