This is Apple’s mission. What is your startup’s mission?
via @drvik
About Om
Om Malik is the founder of GigaOM. He is a venture partner at True Ventures. Om is the author of Broadbandits: Inside the $750 Billion Telecom Heist. He has been blogging for over a decade and in the past held various staff writing positions at Forbes.com, Red Herring and Business 2.0. He also has contributed to the Wall Street Journal and the Economist. He is the founder of Desiparty.com. His full bio is here.
June 15th, 2012 at 3:39 pm ★ ↓
Years ago my particle physics group (which was a startup in some sense) had this mission statement:
“To create at a few new and hopefully deeper questions for each question we tackle and thus increase the collective ignorance of physics”
I should note that ignorance, at least in the “hard” sciences has a special meaning: namely new questions that move the frontier boundary outwards. Science advances for new ignorances rather than answers.
June 15th, 2012 at 9:08 am ★ ↓
We’ve been apart of a start-up that has been going and growing for a bit north of 2,000 years. Our particular franchise is located in Hunt Valley, Maryland. Our mission statement, echos the founder’s mission, “To love God, and our neighbor as ourselves.” and “To go make disciples of all nations…” Our localized mission statement is “To reach people where they are, transform them through Jesus Christ, and send them out to impact the World for Him.” http://www.huntvalleychurch.org
June 15th, 2012 at 7:45 am ★ ↓
Unmute your photos and give them your voice! [A simple mission: to help people express themselves quickly and easily. Pixengo - now in beta
]
June 15th, 2012 at 7:35 am ★ ↓
How about “To make a contribution to world by spending some money for charity” instead? Way to go, Apple.
June 15th, 2012 at 7:31 am ★ ↓
Om, do you subscribe to the idea that the “Why we do” should absolutely come before the “What we do” such as Simon Sinek preaches? I’m not sure that I have to know a companies heart before I decide to purchase their product. I say product first and BTW this is who we are if you are interested. But, I concede that I am not sure I am correct in thinking this way.
June 15th, 2012 at 7:11 am ★ ↓
Quilible aims to allow people to connect and record their lives simply and beautifully.
June 15th, 2012 at 7:07 am ★ ↓
Apple’s mission is well stated and rings true. Too many mission states try too hard to be PC and you can see right through the insincerity. Result: Immediate distrust. Bad, bad for new businesses.
June 15th, 2012 at 7:10 am ★ ↓
Amen to that. I think that indeed is the key issue. Most companies don’t think about the mission hard enough. I think coming up with a company’s vision is much harder that most think because it means you have to actually fundamentally believe in something and think about the long term.
June 15th, 2012 at 5:32 am ★ ↓
Cities are humanity’s future. Lumatic makes them easier to love.
June 15th, 2012 at 12:28 am ★ ↓
Leanovation’s mission is to help incumbent corporations understanding the need for innovation and deploying tools and processes to achieve it succesfully
June 15th, 2012 at 12:24 am ★ ↓
This is what every startup should think about. Make products and deliver services that compel, help, increase the productivity of their users.
June 14th, 2012 at 11:13 pm ★ ↓
I thought steve jobs said apple’s mission was to “destroy Android”
June 14th, 2012 at 10:27 pm ★ ↓
Open Garden contribution to the world is to provide free wireless Internet access
June 14th, 2012 at 10:22 pm ★ ↓
Here’s our startup CloudFactory’s (http://cloudfactory.com) mission: The purpose of CloudFactory is to connect 1 million people in the developing world to basic computer work and raise them up as leaders to address poverty in their own communities.