I have this habit of forgetting iPhone chargers and my Mophie battery pack whenever I leave town. This trip is no different. And given that I am using WiFi to check in, get emails and send iMessages, the iPhone 5 battery isn’t lasting as long. So I needed a Mophie and of course I went to the Apple store.
Now this isn’t the biggest Apple store in the world. That is in Shanghai. The Amsterdam Apple store which opened on March 3, 2012 is the largest in terms on items displayed. I took some photos (below) of the store. It is a spectacular store, lit by natural light that streams from windows and a massive skylight. It is in middle of a busy tourist area and as a result sees a lot of foot traffic. It is impressive not by its architecture but by the warmth of the staff and a massive communal area where you can wait for Genius Bar appointments or trying out other devices. And wifi is fantastic too. I think we need one of these in San Francisco too 🙂