From the Foursquare blog:
Mayors 2.0. We wanted to get back to a fun way to compete with your friends instead of all 50,000,000 people who are on Foursquare. With these new mayorships, if you and a couple friends have been checking in to a place, the person who has been there the most lately gets a crown sticker. So you and your friends can compete for the mayorship of your favorite bar, without having to worry about the guy who is there every. single. day. Mayors 2.0 means that places can have many different mayors, one for each circle of friends, instead of just a single mayor at each place.
It is irrational and it is crazy, but I am indeed that “guy” who lately has been fighting for the mayorship with that “girl” for the mayorship of that “coffee shop.” It is one of the primary reasons why I keep Foursquare app on the first screen of my iPhone.
I have so much emotional effort attached to the virtual mayorship of that location and it has become such a part of my daily vernacular. People joke with me about the missing mayorship. The cafe baristas offer encouragement that I will win it back. Even people who don’t know me well have often broken-the-ice by using this random and totally pointless detail, but I like it.
I have had equally irrational attachment and emotional distress over email addresses, old shoes, a T-shirt with more holes than swiss cheese. And the only reason I can think of my irrational attachment to these things is that they provide a physical representation of time spent and memories associated with these admittedly unimportant things in the long run. Sometimes, I wonder if companies actually understand the emotional payload attached to their products.
So, when I read this news on Foursquare blog, I was sad and disappointed. Also, this is yet another example of modern culture which tells us the everywhere everyone is a winner. Which is bullshit to begin with. Time to move on, rev-up the day ahead.