I finally had a chance to jot down my thoughts about Apple’s 2018 iPhone and Apple Watch event. With a lot more products, with many more markets and demographic segments to service, you could tell that Apple was no longer the Apple of old. More influencers. More video bloggers. More international press. Oh yes, this is a trillion dollar company with trillion dollar problems. And it knows it. I think Tim Cook is a great CEO for a trillion dollar company. Anyway here are some of my notes.