Sonos founder John MacFarlane’s vision of a connected speaker that could wirelessly stream music was too seductive to resist for a broadband and connectivity junkie like me. Even before the product evolved from a concept to design, I was sold on the idea of Sonos and what it represented. For years, the company’s speakers have been the preferred way of listening to music in my tiny apartment. But it is time to say goodbye to Sonos — though, not for the reason you might think.
Yes, most of my Sonos gear is over a decade old and needs an upgrade. And I’m told their new speakers look nicer and sound better than ever (of course, they only need to sound as good as the high-def stream on Spotify). But I am not going to be upgrading with Sonos. This has nothing to do with their core product. The problem is that they are bundling the speakers with voice assistants, specifically Amazon Alexa and Google Home. Yes, you have to turn on these features and enable them for use, but I remain highly suspicious of what can be done surreptitiously. You can blame it on a growing mistrust of the big tech, and their decision making processes.