On my Om
On Technology & Change
ABI Research says that the broadband video market will hit $16 billion by 2010.
$16? That’s it? They said a week ago that Mobile Video alone will be worth $27 billion!
I wonder what it’ll all be worth next week?
It’s a figure that represents only the video over public Internet, not telco TV or closed systems IPTV. And it doesn’t include mobile/wireless video. I pesonally have my doubts about a mobile video market of $27 billion, since that figure exceeds the total DVD market in the US, and rivals what is spent yearly on cable TV in advertising. Remember, watching video on a mobile phone is NOT the same as a TV; consumers can’t sit and watch enough long form content on such a small screen to actually generate that much revenue.
-Mike Wolf – ABI Research
i’ve heard that one cable company said it will be offering up to 900m IP VODs /month by 2010… that’s gotta add up to some serious revenues.
Penguin: maybe, but maybe not. While I have watched hundreds of programs on Comcast’s (non-IP) VOD, I have never paid (extra) for any of them.
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