4 thoughts on “AOL Seeks Directions for a MapQuest Facelift”

  1. When you say unique visitors, you don’t necessarily mean new visitors, right? I’d be interested in knowing how many actual new visitors Mapquest gets. I have noticed that not-too-tech-savvy friends and acquaintances don’t want to switch from Mapquest because that is what they started using long before Google Maps came along. It’s a classic case of first-mover advantage and consumer inertia.

  2. Pretty much everyone I know started with Mapquest, back in the day, and we’ve all abandoned it for the same reason — horribly inaccurate directions. Google is not always right, but it is a lot more accurate than Mapquest and it’s good enough to keep most from getting antsy and wanting to see what else is out there. If you are selling mapping, your number one priority has to be have accurate directions.

  3. I think the position of “most accurate directions on the web” is a fundamental pillar of value. Google Maps allows me to submit address corrections for review and incorporation. MapQuest should do this and more. It is not too late, but the trend is not favoring MapQuest – each year, Google Maps takes another 1-2% share of the mapping business. MapQuest is probably best served as an independent entity, not woven into the financially challenged AOL operating environment. It would probably fetch a handsome price still.

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