If you have used some of the newer fully featured phones currently on sale, then you have experienced the frustration that comes with feature creep. Poor battery life, user interfaces to make you want to jump off the Brooklyn Bridge (Moto, are you listening?), complex PC-to-phone music transfer process …. and did we mention tinny headphones, and poor battery life.
Even gadget junkies likes myself often opt for the simple please of just a phone. (Nokia 6101 is my favorite for days when I just want a phone.) In case you had doubts, there is a study to prove this.
Style was mentioned as a buying factor by 39 percent of the users, making it the single most popular answer, but cost considerations were the biggest reason overall
The study conducted by J.D. Power and Associates in essence says that for U.S. consumers price and looks, are more important than advanced features. However, if the phone’s advanced features were dead simple to use, then consumers started using them, the study says. Learn from Steve Jobs people!