18 thoughts on “Hulu May Launch Ad-Free Premium App”

  1. Om, it would appear that Hulu Plus isn’t targeted at the informed consumer of online video services.

    Perhaps they intentionally launched with an offering to test the market size of the “uninformed consumer” segment. If the subscriptions are not forthcoming, then they’ll adjust the offer (lower price, or no-ads) in reaction to the market reality.

  2. “With the new service, a subscriber is essentially paying twice — once by paying for a subscription and once by watching advertisements in the video.”

    So… it’s exactly the same model as cable subscriptions? The customer pays for the right to watch advertising-laden programming, and premium programming (e.g. HBO) costs even more.

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