Mountain Dew might just be the drink of choice for most code jockeys, including the Mac types, but the drink has little or no love for us Mac types. Like many others, I love the Dew, and when checking out their website I wanted to check out their MDTV-promotional site, I found that you needed a special player to see cool short films everyone keeps talking about. That player unfortunately works only on Windows Machines. That’s strange given that Mountain Dew’s parent, Pepsi, has such a special bond with Apple. Maybe my next Dew will be when they support Apple. But seriously, I think the lack of Apple support on many new “multimedia” and “digital” applications like Mercora is a serious problem for the platform. This is especially bad, given that Apple is known for its AV-goodness.