First bloggers wanted to be put on the same playing field as mainstream media. Sure, good idea. But now complaining about PR pitches, embargoes and all that stuff – welcome to the level playing field – and get used to it. I get pitched 50 times a day. That’s about 1500 times a month – and one is a blockbuster. PR happens – some of it great, some of it bad, and some of it shoddy.