[qi:076] Three years ago, when John Battelle and Chas Edwards met with me for a cup of coffee across the street from the old Business 2.0 offices in downtown San Francisco, their company, Federated Media, was still in its infancy, and our company, Giga Omni Media, was little more than a dream. John, a long-time friend and a peer from the tech media world, asked me if I would sign on with his studio of talent and let them represent my then one-man effort, GigaOM.com, commercially. Naturally, I said yes. In the time that passed we had our ups and downs, successes and embarrassments. But we progressed and prospered together.
John now sits atop a gigantic company that is worth hundreds of millions of dollars and represents everyone from BoingBoing to mommy bloggers like Dooce. And Federated Media has become more than just a studio for technology bloggers, but a leader in the conversational marketing movement.
Progress is often accompanied by a divergence of ideas and ambitions within partnerships. At Giga Omni Media, we have been developing a network that revolves around niche verticals. As our needs became more specialized, we sat down with the folks at Federated to try and figure out how we could continue to work together. But both sides quickly realized that instead it was time to wrap up what has been a successful business relationship.
Now we have teamed up with the IDG Group to represent the sales of advertising on our properties — seven today, and many more in the months to come. IDG has a growing blog ad network and I look forward to working with them. Of course, we will continue to supplement their work with our internal sales team, which has been instrumental in selling sponsorships for both our events and specialized weblogs.
Sure we are parting company with our business partners, Federated Media, but we are not ending friendships that have spanned two bubbles, many magazines and countless memories. Thanks to John, Chas, Jason and everyone at Federated for being part of our dream, and for working tirelessly on our behalf.
39 thoughts on “Time to Say Good-bye, and Thanks”
You’re up there with the big boys now yourself Om, time for you to help the lil fella out maybe..? 🙂
Thanks Om, Paul and everyone at Giga Omni Media. We wish you the very best of luck!
Matt DiPietro, Marketing Manager, Federated Media
good luck and take care of urself.
I should have such problems… But, seriously, Om – you are a model of graciousness and tact. Attributes many of us overlook. Thanks for the reminder.
Hi OM, is this due to the scale IDG has as a commercial force or just a better deal?
I sense this post his heavier than usual on the diplomacy, Om.
You write glowingly: “And Federated Media has become more than just a studio for technology bloggers, but a leader in the conversational marketing movement.”
I gather that makes Federated Media rather important. But for the rest of us who don’t actually understand the above sentence, would you mind explaining in plain English what Federated Media actually does? Surely, it has little to do with the “conversational marketing movement” (whatever that is).
I think it is not diplomacy but thanks to an organization which has helped us build a big portion of our business. It is called appreciation for their efforts. Conversational marketing is their way of describing specialized marketing and advertising campaigns around social media sites including blogs and services like Digg. You can find more details on their website. FM, is an advertising network and a publishing services provider.
Congratulations Om. Your blog network is emblematic of the influence shift from tech trade magazines to blogs, and now IDG is repping you — seems appropriate somehow.
“One of the world’s foremost Google AdWords experts”, whatever that means…
hmmm Om .. 7 now and many more in the coming months…. facinating
Um Sarah, sorry you felt the need to anonymously backstab me, or whatever that was.
Om, diplomacy, thanks, you say tomahto, I say tomato. In case my point wasn’t clear enough — but I’m sure it is, to you, since you’ve written about things like ad networks for a long time — the economic role played by ad networks or rep firms is murky enough without folks taking what is already hard to differentiate (there are hundreds of these companies), and then resorting to buzzwords like “cafe” and “conversational” when we are in fact talking about impressions, CPM’s, media buying and intermediaries. Perhaps a bit of plain speak for us regular folks?
you frightened us for a second with that headline. Good luck with IDG. -m
The downside of quickly checking my RSS feeds on the iPhone is reading too much into that headline…whew, this is actually a good thing! Congratulations Om!
In the face of the recent FM ad rate slash, it’s good to see bloggers still have choices when it comes to ad networks. 🙂
As with mlstotts above; with that headline; I too at first thought you were referring to gigaom.
Om….I don’t see what is the problem here….I love your writing and will look for YOUR writings…good luck and keep posting. We will read on.
@mlstotts, @Steve M and @nitinbadjatia…. oops. sorry about the misleading.
@kp… stay tuned more postings to come.
Om, have never worked with FM before but my experience with IDG / Adify has been fantastic. The kind of effort my IDG rep puts in to get the campaigns working on the site is amazing though I am just a small fry. Good luck.
Om, good to see you are growing your business and looking for new ways to move further, hope your cooperation with IDG will be the next success for you.
Many more properties? Does this mean you’re hiring?
Where do people like Andrew Goodman come from?
@Andrew Be pleasant or get outta here.
Whew…thought you were quiting by the title….
@Mr. Jon, Not going to happen anytime soon! 🙂
So Om, if you can say, is IDG able to get any higher rates? Everyone we research has plunged by now.