12 thoughts on “Will iPhone Reignite Interest in Mobile Video?”

  1. Om,

    Does that mean, the only difference between Orb and Move is that, the former pretends to be “jail broken” while the latter “an officer”?

    “Move’s player can adjust the quality of the video according to the bandwidth available to the client machine.”

    Would there be any limitations over the video format?

  2. Om,

    How is Move’s video technology superior to MyWaves which works on many devices, unlocked or not? I can’t see how ad supported video (pre or post roll) wouldn’t find MyWaves superior for reach or video viewing experience.

    I also don’t have any facts here, but I don’t think MyWaves has $46 million in venture capital either.

  3. Streaming video over Edge? That’s a good one!

    I watched an episode of The Office streaming over broadband wifi on the iPhone a couple nights ago, and the user experience was excellent. I’ll definitely be back for more. I think the iPhone is the first mobile display that’s large and bright enough to make this interesting, at least in US markets.

    If 3G can provide a similar experience on the go, I suspect this will be a big hit.

  4. While I am not an expert in the limitations of the iPhone SDK, one can imagine all sorts of interesting social, informational and entertainment applications around video. I am thinking player tools that allow iPhone/iPod touch users to grab multiple clips, sample them, organize them, attach snippets of information to them and then share them with friends or like minds.

    The touch and tilt UI is really compelling for the these types of workflows, and as an iPod touch owner I can definitely say that experiencing YouTube’s vast library via WiFi compels in a way that it never did (for me) on PC.

    For some fodder on application scenarios around this model, check out Mobility 2.0 and the iPhone SDK:




  5. Interesting article. We’ve actually nearly finished implementing true live TV on the iPhone without any installs or extra hardware – both Orb and Move run off custom software that has to be downloaded or bought, which is always a barrier to entry. Doing it through the quicktime plugin (and some clever server side magic) as we do is, we believe, the best way forward to encourage casual viewing. And, since it’s effectively working through a web page, the possibilities for click through advertising are interesting.

    You can’t currently stream live TV to the iPhone without building an app, so we think our work is potentially groundbreaking. We’re already talking to a number of UK broadcasters about this (we’re in London), as we tend to agree that there is an appetite for mobile TV that is both free and simple to view. In addition, it opens up entirely new broadcasting strategies for everyone from businesses to local communities. Imagine watching Starbucks TV over wireless in their coffee shops. Easily done (once these developers next to me finally finishes their work!)

    The mobile industry has been dominated for too long by multi million pound strategies and unbearable walled garden approaches. At Best Before, we find it quite liberating that the barriers to entry for broadcasting are falling so fast. And are glad to be part of that.

    Should be finished in a couple of weeks. For a taster, have a look on youtube – http://www.youtube.com/watch?v=eb3rgu4J9Ws.

  6. Don’t forget that Sling is supposed to be working on a mobile Slingplayer app for the iPhone and Touch. And, EyeTV can stream your DVR media from your Mac, and Roxio’s Toast 9 has a Streamer app that does the same.

  7. My friends… one word for you… SLINGBOX. When I had a T-Mobile MDA running the Sling Mobile Player over EDGE (well over a year ago), it was adequate though far from great. However, running over WIFI, it was quite good. My hope is that the 3G speed will run at the same quality because the bottle neck is my upload at home. $129 one time fee is well worth it to watch 100+ channels of live television piped to my phone/laptop. By far, the best purchase I ever made and one I use almost every day (including right now!).

  8. Om,

    A very interesting article, and the question you pose reflects exactly what we are seeing from an advertising perspective. The iPhone has had a tremendously positive impact on the usage of mobile content, which naturally makes it a very appealing medium for our advertising partners, many of whom are pursuing video ad campaigns. The progressive downloading approach utilized by the iPhone delivers great video quality with a streaming-like user experience. It’s true that video on EDGE is not a great user experience. Fortunately, as part of our iPhone Video Ad solution launched earlier this year, Ad Infuse can detect the handset and network connection type, and deliver different versions of the video ad accordingly to help address this. Interestingly, we see video impressions over WIFI four times more frequently than the number of video impressions viewed over EDGE. Most compelling, and to your original question, we are running mobile video ad campaigns where iPhone users are consuming three times more video than all other devices combined. Imagine what will happen when a 3G version is released!

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