Remembering Apple’s 1984 Super Bowl Ad

It was 30 years ago this week, Apple launched their game changing computer with the “1984” advert during the third quarter of Super Bowl XVIII between Los Angles Raiders and Washington Red Skins. It is yet another reminder that Apple has always used advertising to change the narrative and put its technology at the epicenter of cultural change. This article explores the making of that iconic ad. [Smithsonian]