Some thoughts on Amazon Go Retail
Amazon today launched its new retail store, which doesn’t have any people manning the shelves. An automat, from a company that is all about making shopping friction-free, is an obvious first step in reshaping the American retail experience. Back in 2010, when I said so, everyone thought I was out of my damn mind. That era has come and gone — today is about friction free shopping – an extension of their one-click shopping and Amazon Prime concepts.