Is Online Shopping AR’s Killer App?

I am one of those people who celebrates the future. I absolutely love the possibilities of technology and technological change. At the same time, I can’t let go of the past. I use fountain pens to take notes in a paper notebook that is wrapped in a leather cover. But generally, I am biased toward the possibilities of new technologies — and not just information technology.

This week, I came across the Nike Fit, which seems like such a smart use of a much-hyped technology: augmented reality. Nike Fit allows you to point your phone at your feet and get the most accurate measurement. The size data that is collected enables you to find the right match for your foot from Nike’s mind-boggling array of shoe choices. Continue reading “Is Online Shopping AR’s Killer App?”

Some thoughts on Amazon Go Retail

Amazon today launched its new retail store, which doesn’t have any people manning the shelves. An automat, from a company that is all about making shopping friction-free, is an obvious first step in reshaping the American retail experience. Back in 2010, when I said so, everyone thought I was out of my damn mind. That era has come and gone — today is about friction free shopping – an extension of their one-click shopping and Amazon Prime concepts. 

Continue reading “Some thoughts on Amazon Go Retail”