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Seven years ago, Apple decided that it’d had enough of using Google’s mapping data. They realized that maps and mapping services were so strategic that they couldn’t really afford to depend on a smartphone rival. So, they began building their own, and in September 2012, the company launched Apple Maps. And if I am being honest, the program has always been akin to that baby face that only a mother can love.

When it launched, Apple Maps was widely panned for being inaccurate and missing key information. Google launched its own dedicated Google Maps for iOS three months later and has never looked back. Apple, on the other hand, has spent billions on Apple Maps in an effort to build a more accurate and rich experience. Yet, in many dense locations, like San Francisco Bay Area or the Big Apple, it still performs like the kid who got into the private school because their grandfather’s name was on one of the buildings. On sheer merit, Google Maps was and still is better. Continue reading “The Bing of Maps”