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Brand Strategy

Posted on July 27, 2020July 27, 2020

Hero, Hub & Help: How to be an online brand

Brendan Gahan, one of my former interns and now Chief Social Officer at Mekanism, recently shared a piece on how brands can embrace and evolve on YouTube. He calls this content strategy — Hero, Hub, Help. “All content on a brand’s channel should fit within these categories,” he writes. “If it doesn’t, then don’t do … Continue reading Hero, Hub & Help: How to be an online brand

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