Skip to content

On my Om

On Technology & Change

  • Journal
  • Essays
  • Interviews
  • About
  • Newsletter
  • Search

Brand Strategy

Posted on July 27, 2020July 27, 2020

Hero, Hub & Help: How to be an online brand

Brendan Gahan, one of my former interns and now Chief Social Officer at Mekanism, recently shared a piece on how brands can embrace and evolve on YouTube. He calls this content strategy — Hero, Hub, Help. “All content on a brand’s channel should fit within these categories,” he writes. “If it doesn’t, then don’t do … Continue reading Hero, Hub & Help: How to be an online brand

Letter from Om

A (nearly) bi-weekly dispatch about tech & future.

You will get my reporting, analysis, conversations, and curation of the essential information you need to make sense of the present future.

Check your inbox or spam folder to confirm your subscription.

My blog has an RSS feed. I am on Twitter @Om

***

  • Twitter
  • Instagram
  • RSS Feed
Powered by WordPress | Hosted by Pressable

Letter from Om

A (nearly) bi-weekly dispatch about tech & future.

You will get my reporting, analysis, conversations, and curation of the essential information you need to make sense of the present future.

Check your inbox or spam folder to confirm your subscription.

 Twitter
 Email