After five years of using Leica products, I can safely say that Leica does make fantastic products, and expensive as they might be, they are going to last what seems like a lifetime. I bought my Leica SL, about three years ago. It was so advanced and perfectly built that even today, I find it at par with recent competitive products. The lenses — especially the M class of lenses — cost a lot of money, but I am leaving those for my godchildren. In other words, the very qualities that make Leica products expensive, make it hard for the company to monetize their customer base. With overall camera market shrinking, thanks to the rise of computational photography, like all its rivals, Leica must see the writing on the wall.
The brands themselves aren’t the problem, though: we all need some stuff, so we rely on brands to create the things we need. The problem arises when we feel external pressure to acquire as if new trinkets are a shortcut to a more complete life. That external pressure shouldn’t be a sign to consume. If anything, it’s a sign to pause and ask, “Who am I buying this for?”