Snap calls itself a camera company. The question is why? To paraphrase Freud, “sometimes camera isn’t really a camera” as I explain in my latest piece. No wonder Apple CEO Tim Cook likes Augmented Reality.
“A camera is a complex object that requires months of use for a proper evalution. I’ll just say this: put your name down on a wait list ASAP,” writes Andrew Kim. Plus his review has beautiful photos. I promise I will do my review — soonish!
It is hard to miss Apple’s “Shot on iPhone 6” advertising campaign. It is pretty much everywhere in San Francisco, not surprising that Apple is gearing up for the launch of its brand new Photos app. The company is spending a considerable amount of resources hyping the iPhone 6 and its capabilities ahead of the new application.
While walking to work, I was wondering if they are just saying the obvious. It is pretty clear that the iPhone 6 (and 6-plus) have become a major disrupter in the world of photography. It has already become the second most popular camera being used to upload photos to Flickr. In a previous post, I had pointed out that: “The ultimate beauty of iPhone — it has made photography not scary. It has removed technology and made it just an act of creation.”