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Content Strategy

Posted on July 27, 2020July 27, 2020

Hero, Hub & Help: How to be an online brand

Brendan Gahan, one of my former interns and now Chief Social Officer at Mekanism, recently shared a piece on how brands can embrace and evolve on YouTube. He calls this content strategy — Hero, Hub, Help. “All content on a brand’s channel should fit within these categories,” he writes. “If it doesn’t, then don’t do … Continue reading Hero, Hub & Help: How to be an online brand

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A Letter from Om

A (nearly) bi-weekly dispatch about tech & future.

Om Malik is a a San Francisco-based writer, photographer, and investor. He has spent three decades in the trenches of Silicon Valley as a journalist, entrepreneur, and, more recently, as a venture capitalist. He has been writing about the commercial Internet since its birth. Read more

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