I have been using Uber since the day it went into service. It has been a godsend for me — I don’t drive and almost always have to go to the far corners of the city to see the medical practitioners who have to keep me ticking over past ten years. I would be remiss in saying that Uber is not a net addition to my creature comforts. And that is saying a lot because I have twisted and turned over its ethics, corporate ethos and constant crossing the line.
But lately, I have been thinking — if I (like other riders) am really the customer for the company? Its actions display a certain level of “taking riders for granted” attitude, that reminds me of cable companies, phone companies, and certain web giants. Uber is yet another example of a company, where we are merely the product. Continue reading “Why we (the riders) are not Uber’s customers”