Dieter Rams on what really is a designer

A designer who wants to achieve good design must not regard himself as an artist who, according to taste and aesthetics, is merely dressing-up products with a last-minute garment. The designer must be the ‘gestaltingenieur’ or creative engineer. They synthesise the completed product from the various elements that make up its design. Their work is … Continue reading Dieter Rams on what really is a designer