Everyone has a pet peeve. At least currently, mine is the word “content.” It falls in the category of words like “quality,” “luxury,” and “awesome” that have been overused and abused so much that they often feel like they have lost all meaning. “Content,” however, is a bit more insidious than these other examples.
“Content” is the black hole of the Internet. Incredibly well-produced videos, all sorts of songs, and articulate blog posts — they are all “content.” Are short stories “content”? I hope not, since that is one of the most soul-destroying of words, used to strip a creation of its creative effort.
You can tell a lot about a person and how they think about their work based on whether or not they use “content” to describe what they do. A photographer who says that he is creating “content” for his YouTube channel is nothing more than a marketer churning out fodder to fill the proverbial Internet airwaves with marketing noise. Continue reading “The Problem With “Content” “