Is Online Shopping AR’s Killer App?

I am one of those people who celebrates the future. I absolutely love the possibilities of technology and technological change. At the same time, I can’t let go of the past. I use fountain pens to take notes in a paper notebook that is wrapped in a leather cover. But generally, I am biased toward the possibilities of new technologies — and not just information technology.

This week, I came across the Nike Fit, which seems like such a smart use of a much-hyped technology: augmented reality. Nike Fit allows you to point your phone at your feet and get the most accurate measurement. The size data that is collected enables you to find the right match for your foot from Nike’s mind-boggling array of shoe choices. Continue reading “Is Online Shopping AR’s Killer App?”

Is this the future of retail?

The other big Seattle retailer, Nordstrom, that is, doesn’t think that retail is doomed. Instead, what it needs is a reinvention. And they are willing to spend tens of millions to create a store that takes the best of online and marries it to the best of offline retail. Will they be successful? I am going to check it out, next time I am in New York!

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