man listening to Soundcloud music on smartphone
Photo by Rachit Tank on Unsplash

When Apple announced that it now has 100 million songs on its music streaming platform, it started a conversation. Bruce Houghton, founder of Hypebot puts the conversation to the rest with his estimates

  • Soundcloud: 300 million
  • Apple Music: 100 million
  • YouTube: 100 million
  • Amazon Music: 90 million
  • Tidal: 90 million
  • Deezer: 90 million
  • Spotify: 82 million

With just over 100,000 songs being uploaded every day, the totdaily, this number will soon balloonal number of songs on streaming services will continue to increase. The rise of generative AI will redefine music and creative an exponential boom in available musical content.

“The internet has the power to reach everybody, nearly instantly. But we’ve found out that there’s so much stuff that it’s hard to reach anybody.”

Bob Lefesetz

The elephant in the room is that with this many songs on tap, how much can we listen, how can we discover, and more importantly, do we even care about new music? Or do we retreat to what we know best? 

October 21, 2022. San Francisco