What’s in a name? A lot.
Like a great work of art, a good name should live forever — David Placek. It was in early 1998 when I called David Placek. His company, Lexicon Branding, had recently come up with the moniker Pentium for Intel. And nearly a decade earlier, he came up with the name PowerBook, helping to turn Macintosh … Continue reading What’s in a name? A lot.