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Impossible Foods

Posted on November 27, 2020November 27, 2020

What’s in a name? A lot.

Like a great work of art, a good name should live forever — David Placek. It was in early 1998 when I called David Placek. His company, Lexicon Branding, had recently come up with the moniker Pentium for Intel. And nearly a decade earlier, he came up with the name PowerBook, helping to turn Macintosh … Continue reading What’s in a name? A lot.

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Letter from Om

A (nearly) daily dispatch about tech & future.

You will get my reporting, analysis, conversations, and curation of the essential information you need to make sense of the present future.

Check your inbox or spam folder to confirm your subscription.

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