Stephen Robles of AppleInsider invited me to for a conversation for the AppleInsider podcast. It was a delightful chat about a range of topics, including iPad Pro, Creator Economy, Social Media Platforms, and our deal with this devil called social media. I talk about my ongoing (and unending affair) with the Internet and why we always tend to underestimate its power — both on the upside and the downside.
The last time I bought a new iPad Pro was at the end of 2018, and I have been patiently waiting to order the new model with the M1 chip. Despite waking up very early on the April 30th morning to buy one from Apple’s website, I will still have to wait a few months to actually hold my new device. It looks like delivery is going to be sometime in late June 2021 or early July 2021. Whether it be for work or entertainment, I almost always prefer to use an iPad, so the wait is going to feel agonizingly long.
By the way, while shopping around, I noticed something a bit surprising about my new purchase. It turns out that the fully loaded 12.9-inch iPad Pro is currently the most expensive M1 portable computer you can buy. You pay more for the fully specked out 12.9-inch screen iPad Pro than you do for the 13-inch MacBook Pro. Both have the 8-core M1 chip with 16 GB memory and 2 TB of storage, but with the iPad you get a 5G modem and an XDR display. And a much better camera for Zoom calls.
The MacBook Pro is $2,299. Meanwhile, the iPad Pro is going to cost you $2,399 — and that’s before you shell out about $450 for a keyboard and a pencil.
If you include those additional (and necessary, I would argue) items, then the iPad Pro’s final price tag — $2,877 — is higher than any other M1 machine. It’s more expensive than even the new iMac, the fully loaded Mac mini, and MacBook Pro. The Mac mini with the same M1 chip and specs (and 10 Gb Ethernet) costs $1,799. The new iMac is going to set you back $2,499, but that includes a keyboard and a mouse.
For some odd reason, there is a perception that, when it comes to Apple’s line-up of products, the iPad is the runt of the litter. This may not come as a surprise at this point, but I think this line of thinking is incorrect.
Just take a look at the numbers!
Earlier this week, Apple reported earnings for its quarter ending March 31, 2021. The iPad brought in a revenue of $7.8 billion, up 79% versus the same quarter in 2020. In comparison, the Mac division (which benefited from a new M1 chip launch) saw revenues of $9.1 billion, up 70% over the same three months in 2020. The iPad is inching up on the Mac!
Strategy Analytics, a market research firm, noted in a recent research report that Apple’s share of the tablet market during the first three months of 2021 was 36.7%, up 6.6% compared to the first three months of 2020. During the same period, it shipped 17.8 million units, a jump of 75% from 9.6 million units in the first quarter of 2020.
That means iPad took market share from both Android and Windows-based tablets during the first three months of the year. Researchers from Strategy Analytics seem to suggest that this demand for tablets could be more sustainable. They seem to believe that tablets are a beneficiary of the shift towards working-from-home, a trend accelerated by the pandemic.
Another factor working in favor of tablets in general, and iPads specifically, is how quickly and seamlessly they can go from being a device for work to a device for fun.
I use my iPad to watch baseball, cricket, and Formula 1 races. I use it to read long articles and even Kindle books. And nothing compares to watching YouTube on my iPad. As someone who uses Adobe Lightroom Cloud to store his raw photos, I use the iPad for most of the cataloging work — from rating photos to deleting the ones that don’t make the cut. And I do that while streaming music to my home music system.
Could I do all of these things on my laptop? Of course, I could. But the iPad has a better screen, better audio, and — most importantly — an easily detachable keyboard that lets you literally cut loose and leave work mode behind.
So, while I may have been a bit surprised to find myself buying the priciest M1 computer available when I went to upgrade my iPad, I can confidently say that it was money well spent. If only it would get here already!
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