Caffè Sospeso

After spending a long, hot day in Florence, I took a taxi back to the little village deep in the heart of Tuscany. During the long journey, I got into a conversation with our driver, Francesco, who was quite a wise man. A well read Florentine, he was articulate about the history of the region … Continue reading Caffè Sospeso

Write stuff

I stepped away from writing and the world for two weeks and here I am writing and writing — and not a word about technology or business — but writing. All sorts of random stuff that is just for my eyes only. I am writing so much that I have finished a notebook Matt Mullenweg … Continue reading Write stuff

The art of equilibrium – Salvatore Ferragamo

Florence is a city of museums and beautiful historical buildings. There is so much to see and so much to savor, but I had just the one place on my agenda  — the Museo Salvatore Ferragamo, a museum that celebrates the life and art of shoe maestro Salvatore Ferragamo.

There are many reasons why I have been fascinated with Ferragamo — both the man and the brand he created. One of the first people in the world to understand brand association with celebrities and stars, Ferragamo was a true pioneer, though you can’t tell that from the current devolution of the brand into a somewhat mass-market-Burberry-esque company. This is perhaps even more surprising because the business is still run by the Ferragamo family.

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