Inside Story of Apple’s 1985 Lemmings Dud (Ad)

Ken Segall, who in the past has worked for Apple and NeXT, tells the inside story about the 1985 Lemmings superbowl commercial that was a dud. It came a year after Apple made waves with their 1984 commercial. Apparently it was “a recycled idea lifted from a failed GE advertising pitch.” Wonderful read, especially if you are Apple enthusiast. [Ken Segall]