Inside Story of Apple’s 1985 Lemmings Dud (Ad)

Ken Segall, who in the past has worked for Apple and NeXT, tells the inside story about the 1985 Lemmings superbowl commercial that was a dud. It came a year after Apple made waves with their 1984 commercial. Apparently it was “a recycled idea lifted from a failed GE advertising pitch.” Wonderful read, especially if you are Apple enthusiast. [Ken Segall]

iPhone’s annual cycle of advertising

I am not a huge fan of Apple’s new iPhone advertising campaign. It feels very un-Apple like, but don’t listen to me, instead read this analysis by Ken Segall, ex-Apple and NeXT executive who always has a refreshing analysis of Apple’s marketing efforts. [Ken Segall]