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Lexicon Branding

Posted on November 27, 2020November 27, 2020

What’s in a name? A lot.

Like a great work of art, a good name should live forever — David Placek. It was in early 1998 when I called David Placek. His company, Lexicon Branding, had recently come up with the moniker Pentium for Intel. And nearly a decade earlier, he came up with the name PowerBook, helping to turn Macintosh … Continue reading What’s in a name? A lot.

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