Today is the day of the Oscars — Academy Awards that celebrate excellence in the art of movie-making. There was a time when this was a red-letter day on my calendar. I have not paid much attention to this made-for-TV spectacle since I cut the cord. 

I am not the only one who has become disinterested in the Oscars and its television broadcast. In the 1990s, Oscars ceremony broadcasts would get about 55 million viewers in the United States, and in 2021, it was 9.85 million. ABC pays $100 million a year for the rights, and ad revenues have been around $130 million, making some wonder if they have peaked. 

Looking at the lack of ratings, meaningless broadcast, and movie stars losing their star appeal, LA Mag asks the all-important question: “Are the Oscars over?” 

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