Buzzfeed is reporting that one single contributor who wrote 700 articles for Forbes and 300 for Entrepreneur magazine, has been charging brands to mention their names in his articles. It is yet another posts-payola scheme.
BuzzFeed News also obtained an email pitch from an AudienceBloom employee to a potential client in which he offered the ability for them to review an article with a brand mention before it was published. The pitch said a mention with a link back in a “premium tier” publication like Mashable would cost between $1,200 and $2,000.
In December 2017, Outline reported that “publications such as Mashable, Entrepreneur, Business Insider, Huffington Post and Forbes, wherein freelance writers were taking payments in exchange for favorable coverage.”
It happens with such regularity — especially at Forbes and Entrepreneur — that I usually ignore everything these publications offer. And when someone sends me a link about themselves (or one of their articles), I make it a point to not take them seriously in the future.