Go Native Ad Man (With Caution)
My latest column for FastCompany (April 2014 issue) is up on the magazine’s website, where in argue that despite claims from high-velocity publishers like BuzzFeed, the whole native advertising model will work only for big social media platforms such as Facebook, Instagram, Tumblr, Pinterest and definitely for Twitter. The native advertising has emerged as a … Continue reading Go Native Ad Man (With Caution)