Mobile, Search & The Continental Drift
Continental drift is the movement of the Earth’s continents relative to each other, thus appearing to drift across the ocean bed.(*)
eMarketer estimates:
- The number of smartphone users worldwide will surpass 2 billion in 2016. In 2015 there will be more than 1.91 billion smartphone users across the globe. By 2018, more than one-third of the world’s population, or more than 2.56 billion people.
- Mobile advertising is the key driver of growth around the world, and advertisers will spend $64.25 billion on mobile in 2015, a 60% increase over 2014. By 2018, that figure will reach $158.5 billion, when mobile ads will account for 22% of all advertising spending worldwide.