Remember the original Square Card Reader that would plug into iPhone’s headphone jack? This is how it worked and what has happened to it since.
Six years ago, when Jack Dorsey announced his second company, Square, we sat down and talked not about the product but the moral imperative behind the company. “We went through the whole payments process and worked on designing a brand-new (person-to-person) payment system,” he said. In several subsequent conversations, private and public, that discussion continued … Continue reading Hip to be Square
Comedians use #hashtags as part of their standup routines. Companies have made #hashtags part of their marketing campaigns. Content companies use #hashtags for events and of course, Square has made #hashtags literally money! I was talking to Scott Beale about the ghost of the web past, when Square announced $Cashtags, which is essentially a unique identifier that enables anyone … Continue reading I’ll HashTag That!
Square, Twitter co-founder Jack Dorsey’s other company is a poster child of the “experience design” as pointed out in my essay about this new design ideology, Square, Airbnb and why experience really is design. Dorsey in a keynote at the National Retail Federation conference talked about how the “receipt” is an untapped “canvas” and “publishing … Continue reading Square, Receipts & the Experience Design
These days, when there is talk of design, most people focus on what they can see: the pretty websites, well designed gadgets and brilliantly colored packaging. And while those are important, what matters most to the customers is the whole experience. That experience is essentially a story, a narrative which ultimately enjoins us to a … Continue reading Experience Design