Why your competitors don’t matter
- By signing up for your competitor’s product, all you get is feature parity.
- By reading your competitor’s marketing, all your marketing starts to sound the same.
- By reading about your competitor’s latest fundraise, all you get is anxiety that they’ll have more money to “out execute” you.
In other words, if you are a startup, try and build an iPhoneX, not a clone that copies the notch.