Importance of a tagline

In a recent article, Adweek proclaimed that taglines are dead. Steven Milunovich, UBS technology analyst and a veteran of Wall Street (I met him around the same time I met Bill Gurley) disagrees and in a note to his clients this morning he defended and outlined the importance of tag lines. It is just such a wonderful essay, that I felt compelled to share bits of wisdom, especially useful for startups and founders who try to stand out in this sea of competition.

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