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Uniqlo

Posted on July 9, 2018July 9, 2018

Federer goes to Uniqlo

When it comes to men’s tennis, there is no one better, cooler and nicer than Roger Federer. A man of an insatiable appetite for winning (with a smile) and lover of beautiful watches, hit a fierce backhand when after 20-years of being a Nike guy, he switched to Uniqlo. He is getting $300 million to become the global brand ambassador for the budget-brand-from-Japan. Continue reading “Federer goes to Uniqlo”

Posted on January 29, 2016July 21, 2016

Furiously Fast Fashion

I was talking to Julie Zerbo (founder of TheFashionLaw), who is well-known for blogging about topics that no one in the fashion world wants her to write about, and our conversation ended up on “fast fashion” which is a bit of a pet peeve of mine. Julie who will be featured on my Pico project … Continue reading Furiously Fast Fashion

Posted on April 2, 2014

Social Web & our increasingly generic culture

I think today a lot of consumers talk about wanting to be unique and having their personal style, but in actual fact, almost everyone belongs to one of a few sub-groups of style. Since fashion went digital, everyone has access to the same information at the same time. And a lot is still very influenced … Continue reading Social Web & our increasingly generic culture

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