“In 2005, Apple moved to Intel to gain equality. In 2020, it’s moved away from Intel to gain superiority,” writes Ken Segall. He worked for Apple and was also part of Intel’s advertising agency team, so he knows a thing or two about the two companies. “By unveiling the M1 processor, Apple has exposed its Moon Monolith to the sun, marking a major inflection point in its existence. ” A fun piece to read, especially if, like me, you are gobsmacked by the audacity of Apple’s chip ambitions.
Nathan Robinson, the co-creator of Current Affairs magazine, took a lot of his time and read many (and I mean many) books (ghost) authored by billionaires, from Michael Bloomberg to Richard Branson to Marc Benioff. In one of the better takedowns of billionaire doublespeak and hyper-capitalism, he eviscerates their hypocrisy– and suggests: don’t believe the hype!
“Anyone who is secretly insecure, and wonders whether perhaps the people at the top are smarter and better and more hardworking, you will be reassured to know that they are not,” Robinson writes. “It’s right there in their books.” It makes me think of that Maya Angelou quote: “When people show you who they are, believe them.”
David Ingram has written a thoughtful piece about technology’s role in 2020 — both the good and the bad. He asked me about Zoom and its long term impact on how we live online. I enjoyed the conversation about our collective behavioral shift towards video as the primary communication mode in the future. “We are returning to a model of work-home life that would have been unfamiliar to our parents but completely familiar to our great grandparents,” said Alex Soojung-Kim Pang, an author. The final piece is worth a read.