Innovation – yet another overused word

One of my pet peeves is the incorrect or misuse of phrases and words. I have written about how everyone has started overusing summit, awesome and crushing it. My good pal, Hunter Walk is keeping a rolling list of over-used tech words as well. This morning when I saw a blog post by Mozilla Chairperson Mitchell Baker, I was a tad annoyed by the causal use of the phrase innovation. Mozilla’s Thunderbird email client hasn’t been innovative for a long time so to say you are going to stop continued innovation is just nonsense. They have not been working on it for a long time.

It is not her. Today professional writers use the phrase “innovation” loosely, I feel we have no hope. The other day, I read a blog post about a company being called innovative after it copied a three-year-old feature.

It is not that hard to understand what innovation means. All you have to do is type “innovation” and go to Wikipedia and see that innovation can roughly be defined as “the creation of better or more effective products, processes, services, technologies, or ideas that are readily available to markets, governments, and society.”

Is Microsoft tech’s Sears?

“I see Microsoft as technology’s answer to Sears. In the 40s, 50s, and 60s, Sears had it nailed. It was top-notch, but now it’s just a barren wasteland. And that’s Microsoft. The company just isn’t cool anymore.”

Kurt Massey, a former senior marketing manager with Microsoft tells Vanity Fair