It was never about waving around the brand like a flag, it was always about the people – Paul Van Doren, founder of Vans shoes.
via Marco Raimondi
Thanks to the amplification nature of the social web, there are some words that are essentially losing all meaning.
- Summit: There is a Cloud Summit, Mobile Summit, Home Decor Summit, Gamification Summit. Shit, I thought Summit was the peak of a mountain that was hard to climb and thus epitomized a very unique and special event.
- Crushing it: Some folks make ramen on their stoves and say they crushed it. What did you crush? Opening the noodle package? Or did you crush black peppers.
- Awesome: I see it used so often, that you would imagine this is a wonderful life and everything is perfect.
I think the nature of the social web is such that it demands attention. We are increasingly beholden to the click stream and as a result are not able to resist the hyperbole. I am pretty sure there are more words that will soon lose their meaning, impact and value.
P.S. Three years ago I was ranting about the use of fascinating, intriguing and interesting.