In light of Apple’s announcement that it was working on “Planet of the Apps” series, in August 2016, I wrote about why I thought Apple should buy Netflix. It led to an enthusiastic exchange of arguments with my dear friend John Gruber. Fast forward to 2017, and suddenly everyone is talking about Apple buying Netflix. Above Avalon’s Neil Cybart published a long analysis of why Apple doesn’t need to buy Netflix.
He makes a great case for why Apple should do it alone and they have the money and resources to get it done themselves. It is a fair point — but there is an advantage to thinking about buying Netflix, and no, it isn’t the usual reasons.